A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IN SHELL PETROL BUNK WITH SPECIAL REFERENCE TO (PADI) CHENNAI

Abstract

This article entitled ‘A Study On Customer Relationship Management In Shell Petrol Bunk
With Special Reference To (Padi) Chennai’ Every business activity is focusing the common
people to achieve their company’s goal. The main motivate of corporate company to attract
the consumer by way giving offers, discounts, flash sales, etc. The companies are listening
the customers review and making a delightful servicing for their customers and nit allowing
them to move on. The main aim of the study is to identify the customer relationship
management in Shell petrol bunk, Chennai. The second reason for the study is what the
people wants from the company about their price fixation. Did it was affordable for the
customers based on price. A convenience sample is a type of non-probability sampling
method where the sample is taken from a group of people easy to contact or to reach. For
example, standing at a mall or a grocery store and asking people to answer questions would
be an example of a convenience sample. This type of sampling is also known as grab
sampling or availability sampling. There are no other criteria to the sampling method except
that people be available and willing to participate. In addition, this type of sampling method
does not require that a simple random sample is generated, since the only criterion is whether
the participants agree to participate. The sample size is 120. The statistical tool used is
percentage analysis and chi-square test.