Contemporary Banking Scenario: Bankers’ Perspective on Green Banking

Abstract

Banking sector plays a vital role in Economic Development and Growth. Nowadays they are very much cautious in our environmental sustainability and trying their best to protect the globe from the Green House effort. The present study aims to identify the initiatives taken by the Bank to safeguard the environment from the Greenhouse Effect, Opportunities & challenges available in green banking implementation and the bank employees’ perception towards Green Banking. The statistical tools used for the study are Simple percentage analysis, Ranking analysis, One sample t-test, Factor analysis and One way ANOVA.