Factors Affecting Physicians Prescriptions: an Empirical Study on Jordanian General Physicians
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Abstract
The purpose of this research is to examine the impact of the (Medical Representative Visit, drug sample, pharmaceutical company reputation, and price of the drug, peers’ word of mouth, source of information, experience of the physicians) on the physician’s prescription decision.This research used quantitative research, descriptive – analytical approach. survey strategy was used, the data was collected by distributing a questionnaire among the research sample, (409) responses generated, all the responders are general physicians from the public and private sector, located in Amman –Jordan. The research used PLS 3,2,9 to analyze the data.The research results showed that (Medical Representative Visit, drug sample, pharmaceutical company reputation, and price of the drug, peers’ word of mouth, source of information, experience of the physicians) had a positive impact on physicians prescribing decisions, Finally, the main recommendation is that company reputation is the most influential factor on physicians decision, pharmaceutical companies should focusing more on their image in the market and in the mind of the physicians’ by building a good relationship with the physicians’, and improving this relationship by a fruitful social activities.