Work Ethics and Corporate Social Responsibility: The Mediating Role of Marketing Competence

Abstract

The study aimed at identifying the role marketing competence plays in the relationship between work ethics and corporate social responsibility. The study was applied on a sample consists of (170) employees working in banking sector in Al-Joufregion, K.S.A. Study’s hypotheses were tested by using several related statistical analyses via (SPSS) and (AMOS) software. The study found that indirect relationship between work ethicsand corporate social responsibility which is mediated by marketing competence stronger than the direct relationship between work ethics and corporate social responsibility. Also, study found a positive significant relationship between some dimensions of work ethics and the dimensions of corporate social responsibility. According to the result; it is recommended that banks should focus on its marketing competence to have better performance in terms of corporate social responsibility.