E-Wallet Market in India and To Identify Various Factors Affecting Customer Preference

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Garima Aggarwal

Abstract

In today's world we come across so many different modes of payments and one of the most commonly used medium is E-wallet which is used by almost everyone around us. There are many E-wallets available in the market like Paytm. Google Pay etc. which are very common among people. 


These E-wallets are a very convenient mode of payment making life easier for us. This research paper seeks to find out the impact of different E-wallets and study the consumer preference for the same among a group of a sample of 200 around us. The various factors are studied which are dependent on independent factors which have significant effect on E-wallets. Techniques like 2 sample T-tests and graphs/tables are used in the analysis of the primary data collected. As observed and supported by data it was established that E-wallets are affected by different consumer preferences depending on various factors. 

Article Details

How to Cite
Garima Aggarwal. (2021). E-Wallet Market in India and To Identify Various Factors Affecting Customer Preference. Annals of the Romanian Society for Cell Biology, 484–499. Retrieved from https://www.annalsofrscb.ro/index.php/journal/article/view/9040
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