The Semiotics of Dumbing Down Contemporary Fine Art Designs

Abstract

Contemporary art witnessed developments that had an impact on all areas of life. Postmodern arts are no longer bound by traditional foundations, rules, and certain cyphers to find meaning, but the formal signifier has prevailed at the expense of the exact semantic context and content, which made critical analysis prefer the dismantling of semantic structures and the succession of free connotations at the expense of the unified context. The process of deciphering the encrypted signs became one of the priorities of the semiotic criticism tasks. From this point, both researchers decided to delve into the study of these artistic signs, the methods of their formation, and the most prominent techniques adopted by its following artists, and the research problem was identified by raising the following question: What is the Semiotics of Dumbing Down Contemporary Fine Art Designs?

The aim of the current research is to reveal the Semiotics of Dumbing Down Contemporary Fine Art Designs.

The research community consisted of (50) artworks, and the research sample was determined by choosing four works that were deliberately selected according to postmodern trends, and for the purpose of analyzing these works, both researchers built a tool for the analysis, which achieved honesty and stability, and after completing the analysis of the works, the results of the research resulted in the following:

• The artist chose to ignore the reading unit of the artist's definition, in exchange for a spontaneous plastic design, which obliges the recipient to accept the simplicity and execution of ideas.

The most important conclusions were as follows:

• The samples showed an open interpretation and connotations due to Dumbing Down and simplicity of its expression, which allows the recipient the freedom to express his ideas.