Social Media and Its Influence on the Public Administration and Communication: An Analysis of Facebook Page Activities of Ernakulum Collector during COVID 19 Pandemic

Abstract

This paper is an attempt to understand the influence of social media on public administration with special reference to the COVID 19 the pandemic situation. The role of social media has become an indispensable part of our daily life. It enables one to interact, communicate and collaborate with others new media through a single platform. The E- governance method which adopted by the Public Administration nowadays makes the administration activities more transparent and social media fuels it. This research paper addressesthe significance of facebook, the second largest social media platform in India with 320 million users as of February 2021 (Statista.com, 2021). In this paper analyse the data onthe official Facebook Page of District Collector, Ernakulamas communication tool during COVID 19.