Impact of Modern Youth Consumers Personal Profiles on Purchase of Portable PC’s (With Special Reference to Chennai IT HUB)

Abstract

The modern youth consumers well aquatinted to the Purchase of Portable Personal Computers for their professional and personal carriers. Hence the study attempts to trace and identify the factors influencing them to buy the PPC‟s. Purchasing habit of modern of youth is diverse nature and the main juncture in which the concentration of producers and marketers are aiming to sell the PPC‟s . Hence, they were considered to be the main source and technologically stronger section of the society for the sellers of the PPC‟S in the markets. Hence the study focusses on this sections data were collected from the college youth from the premier institutions and youth employees from the IT sector in Chennai city IT Hub. The collected were analyzed through SPSS packages to identify the factors which are really made impact in the mind of youth considers in Chennai IT Hub.