Service Innovation According to Public Policy of Local Government Organizations in the Northeast

Abstract

The local government organization is a government organization that has been granted administrative powers from the central government to provide timely public services to local residents. Therefore, it is an important role for local governments to create and develop public policy innovations that are suitable for their own areas. Thus, the purpose of this research was to analyze the public policy service innovation model of local administrative organizations in the Northeastern region. The research area consisted of the municipality, the city council, the sub-district municipality, the provincial administrative organization, and the sub-district administrative organization in the Northeast of Thailand. The sample used in the research was 720 people in the local administrative organization in the Northeastern region; they were selected by Multi-Stage Random Sampling. To analyze by Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). The research results were found that; The service innovation has three components: (1) corporate service provider, (2) information technology service, and (3) public policy engagement. The public policy services have five components: (1) Dimension of promotion and development of infrastructure. (2) the dimension of promoting quality of life. (3) Dimensions of investment promotion, commerce, and tourism. (4) the dimension of conservation of natural resources and the environment. and (5) the dimension of promoting the arts, culture, traditions, and local wisdom. The structural equation model of service innovation had a direct influence on public policy services with a magnitude of direct influence of 0.225 with statistical significance at the .05 level. The service innovation model according to the public policy of local government organizations in the Northeastern region consists of a systematic structure as follows: () Input includes (a) corporate service provider, (b) service of information technology, (c) participation in driving quality service from the community. (2) Transformation Process: (a) PDCA Model (Plan, Do, Check, Act), (b) 4 good (4 Good Model) good management, good opportunity for community participation, good community activities, and good quality, (c) Refection. (3) Product is the service under the public policy of the local government organization in the Northeastern region.