Improving the Effectiveness of Some Aspects of Marketing Agricultural Extension in the Province of the Central Region of Iraq

Abstract

The research aimed to develop a proposed vision to improve the effectiveness of some aspects of marketing agricultural extension in the provinces of the central region of Iraq, represented by the following (organizational structure, strategy, policy). The provinces of the central region of Iraq were selected as regions for conducting the current research, which are (8) provinces, (Baghdad, Diyala, Wasit, Salah al-Din, Anbar, Holy Karbala, Babylon, Najaf). The research community also included agricultural extension workers in the Agricultural Extension Department and those responsible for marketing agricultural extension tasks, whose number is (118) respondents, and distributors to directorates, centers and extension farms, at a rate of (38,39,41) respectively. The entire community of the extension agents was taken. A random sample was taken from: 1- Provinces of the central region of Iraq by (50%) and by (4) provinces (Baghdad, Wasit, Anbar, Babylon). 2- The agricultural divisions are (68) within the provinces covered by the research sample, at a percentage of (60%) and by (41) divisions. All workers in the agricultural divisions included in the research were taken, whose number was (44) respondents, and accordingly, the total number of respondents subject to the search reached (162) respondents. In order to achieve the research aim, a questionnaire was prepared to collect data from the respondents consisting of a quadruple scale that included (36) paragraphs for the proposed perception of some aspects of improving the effectiveness of the marketing agricultural extension and by (12) paragraphs for the axis of the organizational structure, (9) paragraphs for the strategy axis, and (15) paragraphs for the policy axis. To analyze and present the results, the statistical analysis program spss and manual analysis and used. The results of the research concluded that the majority of the respondents agreed on the proposed vision of some aspects of improving the effectiveness of marketing agricultural extension. The researcher recommends the necessity of adopting the study by the relevant authorities (the Ministry of Agriculture, the Agricultural Extension and Training Department, the Ministry of Trade).