Various Motivational Factors and Its Impact on Employees’ of Retail Sector in Pune Region

Abstract

This study investigates the employee motivational factors and its effect on employees of retail sector”. The questionnaire used was designed to focus on various motivational factors and its relational impact in Retail sector employee. Employee Motivation matters more than productivity since motivated employee can deliver higher level of outputs. The quantitative research is conducted in 3 various leading retail stores focusing the customer care staff who are backbone of retail store. It was majorly observed that employees are also equally motivated by intrinsic motivation factors as by extrinsic motivational factors and are keen for self-development for better future prospects. Majority feels connected with the company and loyal as long as company is giving them space for self-development. It was found that growth & development activities motivate the employee to great extent. Positive work environment and rewards & recognition are much desirable by the employees. This paper concludes that the best motivational factor for an employee in retail industry is self-development and self-growth. This paper also suggests that for an employee, monetary benefits like salary and increment is not the only prime motivational factor. Organizational policies & practices also increases the work motivation when framed to satisfy the employees‟ necessities. So nowadays the employer should consider the various motivational factors for better retention of talents.