Main Article Content
The main objective of this research is to investigates the impact of emotional intelligence of entrepreneurs on creativity, and the moderating role of their personal traits. Also, the aim was to identify the connection between independent and dependent variables. The research independent variables consist of emotional intelligence factors (self-awareness, self-regulation, self-motivation, social awareness, and social skills) and the dependent variables are represented by creativity. A quantitative method was used to accumulate the initial data from a research survey that was given to entrepreneurs in Jordan. The result shows a positive impact of emotional intelligence on creativity. The conclusion of this paper provides essential suggestions for policy-makers, entrepreneurs, and those wishing to support and promote entrepreneurship in Jordan.