A Study on Customer Perception towards Kitchen Appliances

Main Article Content

S.sasirekha,Lavanya M, Mathuri M, Madan S


Understanding consumer’s choice regarding the purchase of any goods and services is a difficult task. It is important to understand the factors affecting the customer perception. This study is conducting to identify the customer opinion on kitchen appliances and to make a comparative analysis between kitchen appliance brands like TTK Prestige, Hawkins and Butterfly with respect to price, quality, color, innovation, safety and healthy and services after sales.

Article Details

How to Cite
Mathuri M, Madan S, S. M. . (2021). A Study on Customer Perception towards Kitchen Appliances. Annals of the Romanian Society for Cell Biology, 25(6), 3182–3192. Retrieved from https://www.annalsofrscb.ro/index.php/journal/article/view/6038