A Study on Customer Perception towards Kitchen Appliances

Abstract

Understanding consumer’s choice regarding the purchase of any goods and services is a difficult task. It is important to understand the factors affecting the customer perception. This study is conducting to identify the customer opinion on kitchen appliances and to make a comparative analysis between kitchen appliance brands like TTK Prestige, Hawkins and Butterfly with respect to price, quality, color, innovation, safety and healthy and services after sales.