Comparative Analysis of Britannia Industries and Marico Limited in Fast Moving Goods Sector

Abstract

Fast moving consumer goods industry is the 4th largest in the Indian economy and its projected to grow at CAGR of 27.9 % to reach US $103.7 billion by 2020 and US $220 billion by 2025 .This study provides a comparative analysis of Britannia Industries and Marico Limited by evaluating and analysing the company’s financial statements , strengths and weaknesses to make proper economic decisions for the present and future . The analysis is done with the help of various accounting tools - comparative balance sheet , swot analysis and ratio analysis .The overall study is done with the analysis of secondary data. The findings of the study show the liquidity position of the companies and the article studies the financial position of both the companies.