Strategies to be Adopted For Repeat Tourism to Singapore in New Normal - Based on Indian Travelers‟ Feedback

Abstract

The Covid-19 pandemic has severely affected the travel and tourism sector in several countries. Singapore, which is considered as one of the best tourist places was also closed for travel due to lock down. Singapore is a country known for its cultural, religious, and linguistic congregation. The Changi airport in Singapore is an international hub, which gives excellent flight connections. Singapore is known for its natural beauty and numerous attractive tourist spots which are known for fun and frolic, adventures, scenic beauty, food, and historical importance. It is known for its cleanliness, hygiene and safety and security.The transport facilities there are low cost, convenient and efficient. Singapore has achieved and maintained a sustainable tourism over the years. Several of its tourist attractions have started resuming operations after a closure of some months. Since the beginning of the COVID-19 outbreak, the Singapore Government has progressively implemented a series of measures to reduce the risk of spread of the pandemic. India is the third-largest source market for Singapore, which has crossed the one-million visitor arrivals into Singapore for the fifth consecutive year in 2019. The paper aims to find the perception of Indian travelers for repeat tourism to Singapore based on primary data collection.Respondents‟ expectations includeprecautionary and safety measures to be taken in the new normal and reduction in the cost of goods, availability of budget accommodations etc.The strategies and initiatives of Singapore are expected to give a safe and pleasant experience to the tourists in the new normal.