Main Article Content
This qualitative research aimed to: 1) explore tourism potential of Had Chao Samran Sub-District Municipality, Muang District, Phetchaburi Province; and 2) propose appropriate guidelines for promoting the tourism potential of Had Chao Samran Sub-District Municipality. A sample group consisted of 12 key informants. A research instrument was an interview form. Data were analyzed using content interpretation.Results showed that: 1. In terms of tourism potential of Had Chao Samran Sub-District Municipality, Muang District, Phetchaburi Province, it was found that: 1) Tourist attractions: There was a unique area that represented a selling point for tourists; 2) Facilities: There was a service center with a communication system for various and quality tourist services; 3) Services: Local people were promoted to have knowledge and skills as service providers and local tourist guides; 4) Public relations: There were websites to disseminate information on local attractions and organize various public relations activities; and 5) Local products and souvenirs: There were souvenir products that were unique products from the community. 2. For appropriate approaches to promote the tourism potential, it was suggested that: 1) There should be a set of goals and policy objectives that were cooperated by all sectors; 2) Competencies of tourism personnel should be developed to be professional; and 3) Network partners should be created to promote tourism and facilitate the tourists. There should be a fast service process and a focus on services that make a good impression to increase operational efficiency.