A Study on Band Preference of Working Women towards Herbal Cosmetics in Hyderabad District

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Ismailamiya, Dr.P.Ashok Kumar


Herbal cosmetic products Customer perception women customers is typically affected by advertising, news or media reviews, public relations, social media, personal experiences and other channels. Herbal cosmetic is one of the great competitors of products in the market. The Indian herbal cosmetic market is flooded with numerous well-known and recognized herbal product brands. Consumers satisfaction of this millennium have become more concerned about their health and body fitness also inclined to maintain quality of life which is reflected through the preferential consumption of those herbal products that protects the good state of their health as well as provide maximum customer satisfaction. A healthy lifestyle Indian has become more inclined to Herbal cosmetic the ropy as alternative health care for natural cure life. The choice and usage of a particular herbal cosmetic products brand by the consumer over the time is affected by the quality benefits offered by the brand especially when it comes to brand of eatable and herbal cosmetics products in the market. The Consumer satisfaction is derived when he compares the actual performance of the product with the performance he expected out of the usages herbal cosmetic products in the market. The primary objective of this paper study is to understand the consumer perception and customer satisfaction studying the awareness of the products within the consumers and the number of consumer’s perceptions who consumes the herbal cosmetics products. The increase day by day in the usage in Herbal Cosmetics products become manifold in India, because along with women more and more using for their personal care products grooming. There are some herbal cosmetics like body care, skin care hair care and other herbal cosmetics and toiletries are predominantly used by women’s in India. As a result the rising demand from women, the Indian market is getting enlarged and many players are coming out with herbal cosmetic products women.

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Dr.P.Ashok Kumar, I. . (2021). A Study on Band Preference of Working Women towards Herbal Cosmetics in Hyderabad District. Annals of the Romanian Society for Cell Biology, 25(6), 1313–1320. Retrieved from https://www.annalsofrscb.ro/index.php/journal/article/view/5616