Impact of E-Commerce on the Changes in Consumer’s Buying Behaviour in Malappuram District

Abstract

In this study, an attempt has been made to understand the impact of the increasing trend of online shopping and the changes in consumer’s buying behaviour. This study attempts to depict the main drivers of the retail revolution in India and how this revolution changes the buying behavior of the consumer. The development of information technology and smart phones not only give birth to e-commerce but it also creates a consumer group having nature of tech-savvy. The unimaginable facilities provided by online shopping centers such as wide variety of choices, amazing prices, door-step service have break-up the minds of consumers from nearby convenient fixed shop consuming to online shopping even for the products having nature of day-to-day usage.