Customer Awareness towards Home Appliance – A Study

Abstract

The purpose of the study was to investigate customer awareness towards home appliances in Thanjavur city, Tamil Nadu. The insight will help the manufactures to adopt new strategies which would help not only to attract new customer but also the maintain the loyalty of the existing customer, as in the present competitive scenario the consumer are prepared to choose their right product not only based on their needs but However there is high growth tendency for electronic goods it faces some difficulties in achieving their destination. The marketing planning creates strategies for the company to place advertising to the dedicated consumer. This study also on the basic of personal interest shown by the manufactures on them The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behavior.