Comparative Analysis of Consumer Buying Behavior in Internet Marketing Vis-à-vis Traditional Marketing

Abstract

There are lots of talks about on-line retail, leading the traditional retail in India. Some people even say that on-line retail will certainly kill the traditional retail in this market luckily; such sayings are not far, away from the truth. The traditional retail is silent with nearly growth numbers. While the on-line retailers have registered a massive growth and is on path to keep growing very quickly Also, propelled by the fast growth of our economy, the whole retail market is set to .grow very fast because both organized retail and on-line retail together serves as a meager 7.5% of the predicted total retail market in the country. An attempt is made through the paper to have an inside look, at online v/s offline channel and future of retailing in India.