The Strategy of Building Trust and Handicraft Products Marketing for People with Schizophrenia

Abstract

In the era of globalization, the business competition which is increasingly complex and fully digital is increasing day by day, from the increasing number of different types of business appearing and various specifications in the business and industrial fields. This economic development also continues to decorate this business in Denpasar City. Society now has a life wherein modern technology is the thing that dominates public communication. The development of this communication tool is adapted to the needs of the community, making it easy to carry anywhere. The results of this study are useful, especially in the science of management, especially in the aspect of building trust and marketing strategies in increasing sales of a product so that it can fix the weaknesses that exist in a business. The data used in this research is qualitative. Researchers used data collection techniques through observation, documentation, and interviews. Trust in product quality is not seen from who and where this product is made, consumers tend to ask about the type of aroma, size, and price of the incense being marketed. For beliefs about product quality, because it is done by people with schizo, consumers never make a problem because the most important thing that consumers assess is the balance between packaging, aroma and the price offered whether it is appropriate or not.