Impact of Social Media Promotion on Pharmaceutical Organizations

Abstract

This research is intended to explain the transition that occurred due to the advent of social media marketing in the Indian Pharmaceutical Industry and also to examine the cause for the adoption of pharmaceutical social media promotion. Pharmaceutical producers and importers spend millions of rupees each year marketing pharmaceutical products, and these firms have now begun the promotion of pharmaceutical products the use of social media for the promotion of their brand. Social networking is undoubtedly going to modify the structure of the market. The value of social media has been recognized by many pharmaceutical firms such as Pactro, GSK, etc. (Beth SynderBulik, 2011), and thus a massive chunk of capital is involved, resulting in a large sharing network of customers, hospitals, healthcare websites, and pharmaceutical firms.