Arya N A, Dr.S.DineshBabu. Influence of Colour Identity and Brand Recognition on Consumer Purchasing Behaviour: A Special Reference to Packaging of Cadbury Chocolates. Annals of RSCB [Internet]. 2021Jun.12 [cited 2026Jul.29];25(6):11212-8. Available from: http://www.annalsofrscb.ro/index.php/journal/article/view/7583